Who is Alex Maggs-Wellings?
Alex Maggs-Wellings is a senior SEO Consultant, Digital Marketing Strategist, and Coach with over 18 years of experience helping businesses grow their visibility on Google and other search engines. He is also the founder of AMW Digital, an SEO consultancy based in Hertford, Hertfordshire, UK, working with businesses locally, nationally, and internationally.
With a professional background in coaching and psychology, Alex combines a deep understanding of human behaviour with advanced search engine optimisation (SEO) expertise. This unique mix allows him to design strategies that are not only technically effective but also aligned with user intent, customer needs, and wider business goals.
Experience and Areas of Expertise
Alex has worked across multiple industries, supporting SMEs, agencies, and enterprise businesses to improve their search rankings, organic traffic, and online conversions. His expertise includes:
- Technical SEO audits – identifying hidden issues in site architecture, crawlability, speed, and indexing
- On-page optimisation – refining content, metadata, and structure to match user intent and Google’s best practices
- Content strategy & keyword research – planning content that ranks and attracts the right audience
- Link building & authority growth – developing ethical, sustainable strategies to strengthen domain authority
- SEO analytics & performance reporting – using tools like Google Analytics, Search Console, and SEMrush to guide decisions
- Competitor analysis – spotting opportunities to outperform rivals in search results
- Algorithm update recovery – protecting and restoring rankings affected by Google updates
Alex also has experience in wider digital marketing disciplines, including Facebook Ads, social media marketing, and digital strategy planning, giving him a well-rounded approach to online growth.
Approach and Style
Alex is known for making SEO clear, accessible, and jargon-free. He has the ability to explain complex technical concepts in plain language, helping business owners and teams feel confident in their marketing decisions.
He is a collaborative consultant, comfortable working as part of an in-house marketing team, within an agency environment, or independently on standalone projects. His clients describe him as approachable, knowledgeable, and able to provide reassurance when the technical side of digital marketing feels overwhelming.
Location and Availability
Alex is based in Hertford, Hertfordshire, and offers remote SEO consultancy services across the UK, including London, Surrey, and Sussex, as well as international projects. He is currently open to full-time, part-time, or freelance SEO roles, with a focus on senior SEO consultancy, strategy, and leadership positions.